JOIN US ON OUR
ROAD TO GENEVA!
STARTING MAY 15TH 2025
i’ll be your host, Sandro!
2024 World Coffee in Good Spirits Runner-Up and Two-time Swiss Coffee in Good Spirits Champion in a row. What began as a fun 100-day coffee and cocktail challenge during the pandemic led me to compete—turning passion into podium finishes on the world stage.
Ever since I started competing 2 years ago, I’ve met so many amazing people in the coffee & spirits industry, and would love to showcase these amazing people. Since this year the World’s Coffee in Good Spirits will be hosted in my home country, it’d be great to show the world the up and coming coffee scene we have here! So following along as we make a road trip through out Switzerland to stop by coffee shops, roasteries, and distilleries and finish our stop in Geneva for the World’s Coffee Festival.
& THE SUPPORTING TEAM
Dina Baenninger
Mission Strategist/Experience Designer
PABLO WÜNSCH BLANCO
Videographer/Photographer
LAVINIA
ROTH
Our journey will follow a scenic route that showcases the country’s most iconic viewpoints, from stunning natural wonders to remarkable architectural landmarks. Using this route as our foundation, we’ll also be making special stops at four key destinations along the way:
Specialty Coffee Cafés – Discovering unique specialty coffee spots and their passionate baristas.
Roasteries – Exploring the craft behind Switzerland’s finest coffee beans and learning what it takes to get a cup of coffee right.
Distilleries – Uncovering the art of local spirits and demonstrating innovative coffee cocktail creations.
Local Businesses – Highlighting artisans and entrepreneurs that contribute to the coffee scene.
Making our way to the main stop: Geneva where the 2025 World of Coffee Festival will be held and finishing off the rest of the route to our journey back home.
TRAVEL PLANNING
THE HIGHLIGHTS
Join us in putting Switzerland’s emerging coffee scene on the global map! If you are based in Switzerland and are a coffee shop owner, roaster, distiller, bar owner or involved in coffee or spirits, we’d love to collaborate with you! We can do a feature interview or a pop-up event, possibilities are endless.
COME ALONG FOR THE RIDE
GIVE US A SHOUT VIA
SANDRO@IRIXDESIGN.CH OR ON INSTAGRAM @SANDRO_ROTH
EVENT
SCHEDULE
We’ll keep all events and stops posted here, so feel free to check in time to time to see if we’ll be in your area! Our tour will be starting May 15th 2025 and eventually end at the World of Coffee Festival Geneva in June 26-28 2025
OUR FRIENDS ON BOARD
