JOIN US ON OUR
ROAD TO GENEVA!
Embark on an unforgettable journey through Switzerland’s thriving coffee culture! As we follow a scenic route through Switzerland, we’ll dive deep into the world of coffee—visiting specialty coffee cafés, passionate roasters, and local businesses that bring this rich culture to life. Along the way, we’ll create engaging, entertaining content, capturing the stories, flavors, and experiences that make Switzerland and its coffee truly special. Travel along as we explore, sip, and celebrate one cup at a time!
OUR MISSION
Connect Coffee & Culture - We aim to bridge the gap between coffee enthusiasts and Switzerland’s storied traditions—showcasing the nation’s best cafés, roasteries, and breathtaking landscapes.
Foster Authentic Experiences - Our content and community events are designed to immerse visitors in local Swiss culture, from coffee-tasting workshops to scenic alpine tours.
Our journey will follow a scenic route that showcases the country’s most iconic viewpoints, from stunning natural wonders to remarkable architectural landmarks. Using this route as our foundation, we’ll also be making special stops at four key destinations along the way:
Specialty Coffee Cafés – Discovering unique specialty coffee spots and their passionate baristas.
Roasteries – Exploring the craft behind Switzerland’s finest coffee beans and learning what it takes to get a cup of coffee right.
Distilleries – Uncovering the art of local spirits and demonstrating innovative coffee cocktail creations.
Local Businesses – Highlighting artisans and entrepreneurs that contribute to the coffee scene.
Making our way to the main stop: Geneva where the 2025 World of Coffee Festival will be held and finishing off the rest of the route to our journey back home.
TRAVEL PLANNING
THE HIGHLIGHTS
FRIENDS ON BOARD
THE SCHEDULE
Shooting will begin in May 2025 taking approximately 3 weeks for driving, shooting, visits/events and editing. Depending on the weather and scheduling some content may be filmed either at an earlier and/or later time. The goal is to create content that will help build anticipation for the World of Coffee Festival Geneva in June 26-28 2025 and city.
Join us in putting Switzerland’s emerging coffee scene on the global map! As a competitor and Swiss local, we’re passionate about showcasing the growing competition side of coffee festivals. Through this journey, we’ll create engaging content for you to share across all platforms—building excitement and awareness for the Switzerland, the up & coming coffee culture and the World of Coffee being held in Geneva this June.
Value & Exposure for Partners
High-Impact Visibility: Featured placements, sponsored content, and social media coverage reach a targeted, highly engaged audience of coffee lovers and travelers.
Brand Alignment: By partnering with us, sponsors like the Swiss Tourist Board or cafés gain credibility and strengthen ties to a lifestyle-focused, quality-driven community.
Cross-Promotion Opportunities: We collaborate on tailored campaigns (e.g., coffee festivals, cocktail events, or tourism packages) that spotlight your brand’s unique offerings. scene engaging and accessible.
Community Interaction: We invite users to share their Swiss coffee journeys, photos, and recommendations—creating a vibrant, user-driven destination.
COME ALONG FOR THE RIDE
Last year…
the World’s Coffee Festival was held in Copenhagen, Denmark with 11,000+ Visitors & 350+ Exhibitors from all over the world in attendance!
OUR HOST
Sandro Roth
2024 World Coffee in Good Spirits Runner-Up and Two-time Swiss Coffee in Good Spirits Champion in a row.What began as a fun 100-day coffee and cocktail challenge during the pandemic led Sandro to compete—turning passion into podium finishes on the world stage.
Besides his passion for coffee, he is also head of industrial design at IRIX Design GmbH, he oversees photography, production, and cappuccino preparation. With experience under photographer Dennis Savini, a 4-year interior design apprenticeship, and a master’s in industrial design from FDA in Florence—where he earned the elite student award—his work has earned multiple Red Dot and IF Design Awards.
& TEAM
Dina Baenninger
Mission Strategist/Experience Designer
Dina Baenninger is the Founder & CEO of Charisma Nova, and a seasoned Brand+Business Strategist with 25+ years of experience working with premium brands across industries, including luxury hospitality icons throughout Switzerland and beyond. A master at fusing bold strategies with immersive experience design, she orchestrates powerful brand narratives that outperform and redefine marketplace standards.
PABLO WÜNSCH BLANCO
Videographer/Photographer
Pablo Wünsch Blanco is a Swiss-based freelance photographer with 20+ years of experience providing images to agencies, governmental institutions, publications, and enterprises. His expertise lies in creating believable staged environmental portraiture and visually striking documentary photography,
LAVINIA
ROTH
Creative Director/ Project Coordinator
Lavinia Roth is the creative director behind IRIX Design GmbH, a design laser studio specializing in the food & beverage industry. With 10+ years of experience in visual communication across product, interior, film, and graphic design, her projects have taken her all throughout Europe, North America, and China.
CONTENT CATEGORIES
VIDEO FOR SOCIAL
Recipes
We’ll be creating recipes using local and/or specialty ingredients to create unique coffee cocktails as well as feature barista and bartenders on their take of a coffee cocktail recipe.
Interviews
1:1 interviews will take place with coffee shop owners where we’ll discuss their concept, mission and favorite coffee drinks.
Facility Tours
We’ll be featuring tours of local roasteries, distilleries and other coffee-related facilities to learn more about how things are made.
Travel Vlog
Documentation of our journey to showcase the highlights of Switzerland’s nature and must-see stops.
PLANS BEYOND THE ROADS
-
We’ll also be creating marketing materials for distribution to help build up the anticipation of this road trip.
-
During this road trip we’ll be filming and editing along the way, making sure the audience can follow with and participate in events. The content created (videos & photos) is intended to help reach a larger audience and encourage engagement.
-
The journey doesn’t stop there, to continue bringing awareness to the coffee scene and tourism in Switzerland. We’ll be creating merchandise based on the stops we make (espresso beans, custom t-shirts, keychains, etc.) and curated Travel Guides - such as region-focused articles highlighting must-visit café scenes, upcoming festivals, and insider tips for exploring the best of Swiss coffee culture.
