SANDRO ROTH

Red Dot Award Industrial Designer
& 2024 World’s Coffee in Good Spirits Vice Champion

COFFEE IN GOOD SPIRITS

What started as a fun 100 day coffee and cocktail challenge during the pandemic led Sandro to his first competition: the 2022 Swiss Coffee in Good Spirits, where he placed first. He went on to win the title again in 2023, earning his spot at the 2024 World Coffee in Good Spirits in Copenhagen, where he achieved an impressive 2nd place. Since then, Sandro has hosted a series of “Bar Sandro” pop-ups and café takeovers, served as a Technical Judge for the 2025 Swiss Coffee in Good Spirits, and most recently coached the 2026 Swiss Coffee in Good Spirits Champion, Suki Ma.

To further promote Swiss Coffee Culture and local spirits, Sandro created the video series Road to Geneva, traveling across Switzerland to interview key voices in the country’s coffee and spirits scene, all leading up to this year’s World Coffee Festival in Geneva.

COMPETITIONS

MEDIA

Here you’ll find the Sandro’s competition coffee cocktails

BAR SANDRO
COFFEE COCKTAILS

Interested to host Bar Sandro at your next event? Send me an e-mail and we customize a Bar Sandro experience for your next event!

INDUSTRIAL DESIGNER BY TRADE

Sandro cares about quality—whether he’s drinking coffee, searching for a new bike, or designing. As head of industrial design at IRIX Design GmbH, Sandro oversees photography, production, and cappuccino preparation. He’s worked under photographer Dennis Savini, completed a 4-year interior design apprenticeship, and holds a masters in industrial design from FDA in Florence, where he was honored with the elite student award. Sandro’s designs have won a reddot design award in 2019, 2020 and 2021 as well as an IF design award in 2020.

AWARDS