Sandro Roth pouring a coffee cocktail into a tall glass at the World Coffee in Good Spirits finals
Pop-up coffee cocktail bar World Coffee in Good Spirits · 2nd place 2024

Coffee cocktails,
wherever
you are.

Bar Sandro is Sandro Roth: two-time Swiss Coffee in Good Spirits champion, world runner-up and independent bartender, popping up at cafés and bars around the world. Shaken with care.

UGC & BRAND WORK

✶

Guest shifts

✶

Café takeovers

✶

COMPETITION COACHING

✶

Coffee cocktail menus

✶

UGC & BRAND WORK ✶ Guest shifts ✶ Café takeovers ✶ COMPETITION COACHING ✶ Coffee cocktail menus ✶

Sandro Roth sipping an espresso while holding a Coffee in Good Spirits trophy
Copenhagen · 2024World Coffee in Good Spirits — 2nd place

Hello there!

I'm Sandro Roth.
I am Bar Sandro.

Industrial designer by trade, coffee cocktail obsessive by accident. What began as a 100-day coffee and cocktail challenge during the pandemic turned into a hobby, then a first competition — and a first title.

I've also seen competitions from the other side of the table, serving twice as a judge at coffee competitions. Today I work independently as Bar Sandro: guest shifts and café takeovers around the world, coaching the next generation of competitors, and building drinks with a designer's eye for detail.

1stSwiss Coffee in Good Spirits 2023
1stSwiss Coffee in Good Spirits 2024
2ndWorld Coffee in Good Spirits 2024, Copenhagen

THE STORY SO FAR

2020

A 100-day coffee & cocktail challenge during the pandemic.

2023

First competition — and first place at Swiss Coffee in Good Spirits.
Watch the routine →

2024

Swiss champion again, earning a spot at the World Championship.
Watch the routine →

2026

Coached Suki Ma for the 2025 Swiss Coffee in Good Spirits, where she placed 1st, then 7th at the World Coffee in Good Spirits.

2024

2nd place at World Coffee in Good Spirits in Copenhagen.
Watch the final round here →

The concept

A bar in a suitcase.Coffee cocktails in a flash.

Bar Sandro doesn't have a fixed address. It pops up for a night behind someone else's bar — a café in Vienna, a cocktail bar in Vancouver — and brings a short menu of coffee cocktails with it.

  1. 01

    Take over

    A guest shift at your bar or café. I work alongside your team, with your coffee and your space.

  2. 02

    Pour

    A one-night menu of coffee cocktails, built around your beans and local spirits.

  3. 03

    Move on

    Then the suitcase is packed for the next city. What stays: the recipes, the photos and a few new regulars.

Sandro pulling an espresso behind the bar at a guest shift at Maurice de Mauriac
Close-up of Sandro floating cream onto two Irish-style coffee cocktails
What I do

THE MENU OF SERVICES

01

Competition
coaching

For baristas and bartenders competing in Coffee in Good Spirits. From the coach behind Suki Ma, 2025 Swiss champion and 7th in the world.

  • → Cocktail development

  • → Speech & storytelling

  • → Presentation design

01

Custom
menus

Coffee cocktail menus for cafés, bars and hotels — designed around your coffee, your bar set-up and your guests.

  • → Signature coffee cocktails

  • → Zero-proof coffee drinks

  • → Recipe specs for your team

01

Guest shifts
& events

Bar Sandro pops up at your café or bar for a night — or behind the bar at your launch, festival or private event.

  • → Guest shifts & café takeovers

  • → Expo & brand stands

  • → Private events


Past pop-ups

Guest shifts & events
around the world

Host the next one →
Hong KongOct 31st - Nov 1 · PMQ

Hong Kong

at Coffee Takeover Event

Sandro at Mingmatic, Sursee Switzerland

Sursee

at Mingmatic

Sandro at Paradigm Spark, Calgary Canada

Calgary

at Paradigm Spark

Sandro at Outin, Brussels Belgium

Brussels

with Outin

Sandro at coincoin., Zürich Switzerland

Zürich

at coincoin.

Sandro at Nespresso, Zürich Switzerland

Zürich

at Nespresso

Sandro at MAME Plainpalais, Geneva Switzerland

Geneva

at MAME Plainpalais

Sandro at My Little Cup, Geneva Switzerland

Geneva

at My Little Cup

Sandro at Outin, Geneva Switzerland

Geneva

with Outin

Sandro at Oatly Party, Geneva Switzerland

Geneva

Oatly Party

Sandro at Slurp., Zürich Switzerland

Zürich

at Slurp.

Sandro at Adrianos, Biel Switzerland

Biel

at Adrianos

Sandro at Stammhalter, Lörrach Germany

Lörrach

at Stammhalter

Sandro at Boffi Studio, St. Gallen Switzerland

St. Gallen

at Boffi Studio

Sandro at Prototype Coffee, Vancouver Canada

Vancouver

at Prototype Coffee

Sandro at Rent a Barista, Zürich Switzerland

Zürich

with Rent a Barista

Sandro at Maurice de Mauriac, Zürich Switzerland

Zürich

at Maurice de Mauriac

Sandro at GOTA Coffee Experts, Vienna Austria

Vienna

at GOTA Coffee Experts

Sandro at Julius Meinl, Vienna Austria

Vienna

at Julius Meinl

Sandro at Special Guests Coffee, London United Kingdom

London

at Special Guests Coffee

Sandro at Deus Ex Machina, Zürich Switzerland

Zürich

at Deus Ex Machina

Recipes on Instagram

Shake it at home.

Coffee cocktail recipes on Instagram — short videos, simple tools, ingredients you can actually find.

From the bar to your kitchen

Bar Sandro
Espresso Beans

My own single-origin espresso: 100% Parainema, naturally processed at Finca Los Cipreses in Nicaragua. Dark chocolate, ripe plum and red wine, with a hint of cedar wood — rich as a straight shot, smooth under milk and made to go into a coffee cocktail.

Farm: Finca Los Cipreses, Nicaragua · Variety: 100% Parainema · Process: Natural · Notes: dark chocolate, ripe plum, red wine, cedar wood · Size: 500 g

  • EspressoDark chocolate and ripe plum.
  • CappuccinoRich and chocolatey under milk.
  • Coffee cocktailsPicked by a world finalist.

Where to buy

Murphy's CoffeeBirmensdorferstrasse 507
8055 Zürich
Home Barista ShopBahnhofplatz 1
5000 Aarau
Buy directly from SandroOrder by email · sandro@irixdesign.ch

Running a café or bar? Ask about wholesale →

Bar Sandro espresso beans bag: a matte black pouch with a laser-cut checkerboard label reading 100% Parainema, natural, Finca Los Cipreses, Nicaragua
Single
origin

Video series · 2025 · 24 episodes

Road to Geneva

To champion Swiss coffee culture and local spirits, I travelled across Switzerland interviewing key voices in the country's coffee and spirits scene — all leading up to the World Coffee Festival in Geneva 2025.

The series is complete — every stop is still there to watch.

Watch the full series
  1. 01 Bean BankZürich · Café & Roastery
  2. 02 Coffee ArchitectsThalwil · Roastery
  3. 03 slurp.Zürich · Café / Event
  4. 04 Wein-ButlerHausen · Café / Event
  5. 05 AdrianosBiel · Café / Event
  6. 06 Goldwäscher at DIWISAWillisau · Distillery
  7. 07 Bentwood GrindersAltstätten · Grinder maker
  8. 08 KaipoEmbrach · Roastery
  9. 09 Kaffi EckeBad Ragaz · Café
  10. 10 QuintacoiraChur · Café / Event
  11. 11 Muyu CoffeeLocarno · Café & Roastery
  12. 12 Caffè SempioneBrig · Roastery
  13. 13 La Dame du CaféLausanne · Café
  14. 14 MaillardosRheineck · Café & Roastery
  15. 15 Bel Air CoffeeLausanne · Café
  16. 16 Etter DistilleryZug · Distillery
  17. 17 Café CalicoGeneva · Café
  18. 18 My Little CupGeneva · Café
  19. 19 Last Supper HatsRain · Clothing
  20. 20 Carasso CoffeeSatigny · Roastery
  21. 21 Kahawa CaféZug · Café
  22. 22 Stocker'sRotkreuz · Café & Roastery
  23. 23 Papa Oro'sBremgarten · Café
  24. 24 Nombro AccountingThalwil · Gastro accounting
  25. Finish line: World Coffee Festival, Geneva 2025
Sandro Roth outdoors holding an Outin portable espresso machine and a glass cup
Outin × Sandro

Featured ambassador

Ambassador for Outin.

Proud ambassador for the Outin portable espresso machine — great espresso, wherever the suitcase goes. I create UGC content for Outin and develop the coffee cocktails served at their expo stands.

UGC content Expo stand cocktails Watch the video interview

Let's work together

Hire Sandro for your brand

For coffee, equipment, spirits and hospitality brands that want drinks content with real competition credibility.

UGC content

Recipe reels & stills

Short-form recipe videos, product shots and how-tos featuring your product, with usage rights for your channels.

Get in touch for pricing

Ambassadorship

The face behind the product

Long-term partnerships: signature serves, content, trainings and appearances, like the Outin collaboration.

Custom proposal

Expos & activations

Cocktails for your stand

A coffee cocktail menu developed for your stand, poured live to draw a crowd at trade fairs and festivals.

Get in touch for pricing

As featured in

Media

Press, TV and interviews from 2022 to today. For press requests, get in touch.


Questions?

So, shall we?

Let's pour something together.

Guest shift, coaching, a custom menu or a brand collaboration — tell me a little about your idea and I'll get back to you.

sandro@irixdesign.ch Instagram · @sandro_roth Based in Windisch, Switzerland